Premium brands across fashion, sport, automotive, and electronics face significant counterfeit risk. WebIQ's Product Authentication (PAuth) module integrates anti-counterfeiting directly into the DPP framework, with no additional infrastructure required.
Each product QR code is cryptographically linked to a verified product record. Scan patterns are monitored in real time. Multiple rapid scans across geographically distant locations, or scans outside authorised distribution channels, trigger configurable alerts. Consumers verify authenticity in one scan.
Brand equity is protected at scale. Counterfeit intelligence is built into operational reporting. Consumer trust is reinforced at every point of purchase. The authentication layer adds no friction to the consumer experience.
